Talk to every lead.
Close the ones worth it.
MaxQualify's AI replies to every inbound lead in seconds — on WhatsApp, email, Instagram DM or a call — asks your qualifying questions in a natural conversation, scores intent, and sends only sales-ready leads to your team.
From "hi" to hot lead, without a rep lifting a finger.
Leads from your ads, forms and website land as a WhatsApp message, an email, an Instagram DM, or a call. The AI does the first call so your team only takes the second.
Capture
Connect your WhatsApp Business number, inbox, Instagram account and phone lines. Every new enquiry gets a reply in seconds, day or night.
Qualify
The AI asks about budget, need, timeline and decision-maker in your brand's voice, and follows up when a lead goes quiet.
Route
Each lead gets a score and a summary. Hot leads go straight to the right rep and your CRM; the rest get nurtured automatically.
Everything you need to qualify at scale.
Your criteria, your questions
Define what a qualified lead means for you — BANT, custom fields, or disqualifiers — and the AI works to it.
Intent scoring
Every conversation ends with a 0–100 score and a plain-language reason, so reps know why a lead is hot.
Speaks their language
Leads can reply in the language they're comfortable with; the summary reaches your team in yours.
Seamless human handoff
Reps step into the same thread — WhatsApp, email, DM or call notes — with full context. The lead never repeats themselves.
CRM sync
Scores, answers and transcripts flow into your CRM as the conversation happens. Works with Salesforce, HubSpot and Pipedrive.
Smart follow-ups
Leads that go quiet get a timely, friendly nudge on the same channel — within each platform's messaging rules.
Your pipeline, sorted before you open it.
One inbox for every AI conversation, ranked by intent, with the answers that matter pulled out for you.
| Lead | Score | AI summary | Owner | Status |
|---|---|---|---|---|
|
MR
Maya R. Facebook ad · 2m ago |
92 | Pre-approved, $450k budget, moving in 3 months | Priya S. | Hot |
|
DK
Daniel K. Website form · 14m ago |
84 | Needs 20 seats, decision this quarter | Arjun M. | Hot |
|
SL
Sofia L. Instagram ad · 38m ago |
61 | Interested, comparing options, timeline unclear | AI nurture | Nurturing |
|
TO
Tomi O. Click-to-chat · 1h ago |
47 | Early research, asked for pricing sheet | AI nurture | Nurturing |
|
JP
Jon P. Website form · 2h ago |
12 | Student project, no buying intent | — | Disqualified |
Simple plans that grow with your pipeline.
Start free. Upgrade when the leads start rolling in.
Starter
For small teams testing AI qualification.
- 1 connected channel
- Pay only for leads processed
- Lead scoring & summaries
Growth
Most popularFor sales teams running paid campaigns.
- Up to 3 channels (WhatsApp, email, Instagram, calls)
- Lower per-lead pricing at volume
- CRM sync & rep routing
- Automated follow-ups
Enterprise
For high-volume teams with custom workflows.
- Unlimited channels
- Custom AI playbooks
- SSO & dedicated support